Why Is The 30 Second Pitch So Important ?

Thirty seconds of speaking translates into about 125-150 words. You may be tempted to go over that. Don’t. Research proves that people can form a lasting impression in as little as three seconds, and the average attention span starts to wane after 15-20 seconds. Basically, if you haven’t made your point in 30 seconds (or less) your audience has lost interest and you’ve missed your opportunity.

The 30 second pitch is an essential marketing tool. Also known as “the elevator pitch,” the idea is to explain who you are and what you do in the short amount of time it takes to ride an elevator from the ground floor to the top floor. The way we do business today has evolved so while you may never actually use your 30 second pitch in the proverbial “elevator”, there are plenty of places where you will use it; both expected and unexpected places. Every person you meet is a potential client. Whether you’re at a tradeshow, getting a latte or at your daughter’s soccer game, a business opportunity can present itself anywhere. Be prepared with your 30 second pitch.

The core elements of your 30 second pitch are simple:


The “Who”. The name of your company. Just the name. Not the tagline. Taglines have their place and it’s not in your 30 second pitch.

The “What”. What products or services does you company provide? Keep focused. You cannot be all things to all people.

The “What’s in it for me?” or your USP (unique selling proposition). What sets you apart from your competition? For example: Can you help me make more money? Do you sell a product I need for less cost? Do you solve a specific problem? Describe yourself in terms of the benefits you provide “me”, your prospective client.

What Is A Leadership Board?

What Is A Leadership Board?



I get asked that question a lot from people who are new to the term of "Leadership Board" I usually say this statement. " Imagine having a dry erase board where you could put all of the most important people in your life that contribute the most to your life. " The looks I get are even stranger then the first look. I try to give them an example of why companies and other business have created a leadership board. It' because they have came up with a way to put all the important people in they life of the company that have choosing to contribute the most to the company. So the leadership board shows everyone who will be considered the top promising leaders and gives the owners a clear-cut example how to leverage their time when it comes to helping the people who ask for help. Sure they are willing to help everyone but, those that make an effort to achieve a spot of the leadership board who for sure stand out of the group.


Quite often the "Leadership Board " get's mixed up with a leader board. The Leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content.

Internet advertising borrows leaderboard from sports, where it refers to a sign board displaying the rankings of participants currently leading a competition.

Another popular ad type, the skyscraper, is a vertical banner usually placed to the right of page content.

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